- ISBN13: 9781401323493
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Product Description
“Adam Penenberg’s lively book opens a window to all of our futures…”
–Ken Auletta, author of Googled: The End of the World as We Know It “If you want to understand all things viral, this is the place to start. Penenberg’s reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning.”
–Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die “One of the most astounding things … More >>
Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves
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{ 5 comments… read them below or add one }
Why is the Kindle version too expensive. Do not buy this book till the Kindle version is priced correctly.
Rating: 1 / 5
A highly relevant book for anyone looking to start and/or grow a business in today’s highly-interconnected social environment. Many people are familiar with how the various social media and networking tools apply to their personal lives, but this book illustrates in a clear, engaging, case-by-case fashion just how powerful the viral growth concept can be for a company.
Rating: 5 / 5
A must read for anyone trying to grow their business with out the help of venture capital.
Rating: 5 / 5
In a world flooded by social media type books, Adam’s is the first to really stand out in a while. He tells fascinating stories and gives examples for how companies have been able to be successful by using Viral Loops, as he calls them. If you want to start a successful online business these days, the business insights captured in this book will help you a great deal.
Rating: 5 / 5
I know and work with Adam Penenberg and have been waiting for this book to make its appearance since he first explored the idea in “Fast Company.” This is a fine, well thought-out and entertaining treatment of a modern media phenomenon. Adam Penenberg has had his hand on the pulse of business technology for a very long time now. He is the modern source for the business of the WEB, and he knows how to deliver his subject in a way that makes it accessible for readers, penetrating for insiders, and just plain well-done and smart. He’s one of the best in the business: a trusted source who does his homework and finds the fascinating angles. The book picks right up where his initial research left off and explores this important phenomenon in way no one else can.
Rating: 5 / 5